Share of Voice measures how visible your brand or products are compared with competitors. In ecommerce, it is often tracked across keyword search results, sponsored placements, and category pages.
Why It Matters
A brand can have good ROAS but still lose market visibility if competitors dominate the most important search results. Share of Voice helps connect advertising to market presence.
How To Improve It
Increase coverage on priority keywords, improve organic rank, protect branded terms, and balance defensive campaigns with category growth campaigns.