Search Term Report shows the actual shopper queries that triggered ads. It is one of the most important reports for improving marketplace PPC campaigns.
Why It Matters
Keyword targets are what sellers bid on, but search terms are what shoppers actually typed or matched to. This report shows which terms deserve more budget, exact-match campaigns, or negative keywords.
How To Use It
Review high-spend terms with poor conversion, harvest profitable queries, add negatives for irrelevant traffic, and compare branded versus non-branded search demand.