Chargeback is a payment dispute that can reverse revenue after an order has already been paid. The buyer usually starts it through a bank, card issuer, or payment provider.
Why It Matters
Chargebacks create lost revenue, extra fees, support workload, and potential account risk. High chargeback rates can trigger payment holds or platform review.
How To Reduce Chargebacks
Keep tracking data accurate, respond quickly to delivery issues, use clear product pages, and save proof of fulfillment for dispute evidence.